Nation Accident Helpline
National Accident Helpline
National Accident Helpline is a UK-based personal injury company. Its services provide consumer advice on personal injury claims and support. The company was founded in 1995 and is currently the largest provider of personal injury claims advice in the country. Its humourous tone has become synonymous with the company and its advertisements. It has also set the Ethical Marketing Charter. Despite the success of the company, it is unsure whether it can sustain its high standard of service and quality in the future.
NAHL Group plc acquired Fitzalan Partners
NAHL Group plc has acquired Fitzalan Partners, a UK conveyancing lead generation business, from a private equity firm. The company will continue to operate with the same team and offer the same products as before. Fitzalan Partners has five internet brands focused on property and conveyancing. Its parent company, NAHL Group plc, operates a range of insurance and financial services businesses, including the National Accident Helpline and Bush & Co. Rehabilitation.
The company was founded in 2011 and is a specialist online marketing firm. It uses proprietary technology platforms to target home buyers and sellers across England. The company also provides lead generation services for conveyancing panel firms, providing them with confirmed instructions. The acquisition brings together several companies with a strong track record and a diverse client base. It is a major boost to the NAHL Group and its shareholders. Further, the acquisition also provides investors with access to new technologies that will help them remain competitive and remain relevant to clients.
Adverts for National Accident Helpline have a humorous tone
The National Accident Helpline ads have a humorous theme. In the UK, the agency Gate London created a claymation character called Underdog to promote the personal injury services company. This character has a catchphrase “I’ve been in an accident” and is voiced by Steve Reeve. The ads have become so successful that they now have their own Pinterest page, where fans can post images and comments for the Underdog character.
The National Accident Helpline is an injury helpline that runs on a no-win-no-fee basis. The ads feature an actor with a high-pitched voice who is popular in the local community. In one of the ads, Joe Pasquale is seen singing with his fringe. Another advert features a man who fell from a ladder while installing a fire alarm system. He received PS7,500 from the accident helpline.
National Accident Helpline founded the Ethical Marketing Charter
The Ethical Marketing Charter is a new initiative to prevent rogue operators from using consumer information to promote their products or services. It was launched by the National Accident Helpline and has signed up seven law firms, including Colemans-ctts, Emsleys, Hodge Jones Allen, Iw Mitchell and Slater & Gordon. This initiative has the support of the Legal Ombudsman.
The new code of conduct is an important step in combating aggressive sellers who can cause distress and concern to the elderly and vulnerable. Signatories to the Ethical Marketing Charter promise not to send unsolicited email or text messages, do not misuse accident data, and do not make false advertising claims. In addition, they are clear about their no win, no fee policy. To read more about the Ethical Marketing Charter, visit the NAH website.
