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Viral Non Stop Heb Grocery Store in Frisco TX

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Viral Non Stop Heb Grocery Store in Frisco TX
Viral Non Stop Heb Grocery Store in Frisco TX

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About 1,500 customers stood in line for 12 hours for the opening of the first H-E-B store in Frisco, Texas, on Sept. 21.

They waited all night, as the store was set to open at 6 a.m. Wednesday, and were entertained by a DJ and the Wakeland High School Drum Band.

H-E-B, the grocery chain named after founder Howard E. Butt, is widely known as “Everything’s Better Here,” and has something of a cult following in Texas, especially in the South.

Viral Non Stop Heb Grocery Store in Frisco TX

Viral Non Stop Heb Grocery Store in Frisco TX
Viral Non Stop Heb Grocery Store in Frisco TX

Although H-E-B has 420 stores in South, Central and West Texas and Mexico, until now the Dallas-Fort Worth (DFW) metroplex had no supermarkets in the north.

“We have The Star, the Dallas Cowboys and the PGA, but I’m not sure anything has caused as much of a stir in this community,” Frisco Mayor Jeff Chaney said the day before the store opened.

WFAA reporter Chris Sadeghi, who covered the store’s opening in Frisco, said it was already “a madhouse” by 6 a.m. “It was a madhouse,” he said. By 7 a.m., he said, the store was “packed.”

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In trying to report live from the store, Sadeghi said he “literally couldn’t hear the anchors or what I was saying.” All I had to do was yell and wait.” That was the scene this morning at @heb’s opening in Frisco,” he tweeted later, sharing a video of himself in the store.

Dallas News reports that shoppers who waited for the opening were rewarded with $25 gift cards and other free gifts by H-E-B employees, and that the line of about 1,500 people lasted only 24 minutes.

 

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