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Social media influencer Veronica Shaw, also known as Chef Pia, creator of the bright pink sauce that went viral on TikTok last year, is launching a vegan and gluten-free version of the sensational sauce in 4,300 Walmart stores nationwide by July.
Shaw teamed up with Dave’s Gourmet last summer to bring the product to the retail and catering market. Although the original recipe for the sauce was vegetarian, the research and development team at Dave’s Gourmet worked to make it vegan and gluten-free.
Initially, chef Pia tried to launch her pink sauce on her own in her kitchen in Miami, and within a few days sold all the stock on her website for $ 20 per bottle. However, their lack of knowledge in commercial food production led to significant obstacles, including labeling errors and food safety issues. So she was accused of making the sauce sick, and a personality on social media faked her own death, blaming the sauce for it.
Viral On Tiktok And It Turns Out This Is The Fact Tiktok Pink Sauce Walmart
Dave’s Gourmet discovered these controversies shortly after they started circulating on various social media platforms and decided to help. After numerous meetings with the Dave’s Gourmet team, Chef Pee’s entered into an exclusive partnership, as part of which Dave’s Gourmet took responsibility for the production of pink sauce on an industrial scale.
For her part, chef Pia is involved in social media and is involved in all important phases of the commercial production of Pink Sauce.
Making rose sauce vegan
According to the ingredient list on Chef Pia’s website, the original Pink sauce contained water, sunflower oil, raw honey, distilled vinegar, garlic, pitaya (or dragon fruit), pink Himalayan sea salt and less than two percent dried spices, lemon juice, milk and citric acid. Dave’s Gourmet initially modified the recipe to make it easier, dairy-free and shelf-stable, with the goal of eventually making it vegan.
“In less than a week, we have been successful,” Dave’s Gourmet president David Neuman said in a statement. “Our research and development team was able to reformulate the sauce so that it exactly corresponded to Chef Pia’s product in color and taste, and at the same time change some ingredients to make the sauce less complex, dairy-free and free of preservatives, artificial colors and flavors.
“The public will receive a durable version of the sensational sauce that chef Pia invented in her kitchen in Miami,” says Neumann.
After Pink Sauce and chef Pia went viral in June last year, it was reported in many prominent media and everywhere on social media. On social media, Chef Pia’s account has over 154 million video views on TikTok, almost two million video views on Instagram and over half a billion people have used the hashtag #pinksauce on TikTok.
“Not only has this product become a social media phenomenon, but it also enhances the dishes to which it is used as a condiment,” Jade Steger, marketing director at Dave’s Gourmet, said in a statement. “People are fascinated by its bright pink color and unique taste. It can be combined with almost all hearty dishes and ensures a playful look and a tasteful enhancement of the dish”.
“This product will appeal to millennials and Generation X, who admire the lively personality of chef Pia and are interested in the delicious and playful spice she has created,” says Steger.
Pink sauce goes into commercial production
Dave’s Gourmet, known for its vegan Insanity sauce, which is often featured in the YouTube series Hot Ones, has a long tradition in the pasta and hot sauce market. The cooperation with Chef Pia helps to strengthen the trust in Pink Sauce as a practical and safe food product for restaurants and retailers.
In addition to the Rose sauce, various Dave’s Gourmet noodles and hot sauces – many of which are vegan – are also sold in selected Walmart stores.
Finally, Dave’s Gourmet took the chance to use his experience in food production to make Pink sauce known all over the world. “We are very pleased that we were able to help a talented gourmet who had no experience in commercial sauce production to bring her Pink sauce to the market,” says Neuman. “We encourage other food companies to do the same.
“Today’s young people have their finger on the pulse of the times and know what their peers want, but they may lack the knowledge, the ability or the capital to bring a product idea to market quickly, safely and on a large scale,” says Neuman.
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